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The Hustler


video with sound
14mins 35secs

Hustle culture, focused forever on the grind, urges speed, aggression and going beyond your perceived limits in order to achieve financial success. There are a myriad of online articles, posts, pages, memes, guides and videos propagating this culture, developing their own self-assured language of success alongside. The Hustler, a commissioned by Contemporary Art Stavanger, works with text sourced from several of these online guides on how to be a hustler. The text has been subjected to a repetitive phonological disintegration, where signification slips into sonority. As perceived meaning melts away, what is left is the rhythmic intonation of the linguistic structure — a vessel steering itself into a void of nonsense, or perhaps newsense.